PROTOCOL Our Scaling System
A proprietary 3-phase protocol, managed by senior experts. Every investment decision is made by a human, validated through a financial lens. Zero blind automation.
Phase 1 — Calibration
Stabilization of core KPIs. Manual analysis of account structure, identification of primary profitable audiences, and rigorous verification of the measurement chain.
Complete structural audit · Tracking diagnostic · Financial reconciliation · Human audience arbitrage
Phase 2 — Amplification
Controlled scale-up. Strategic duplication of winning mechanics, progressive geographic expansion, and format diversification — every decision validated by a senior expert.
MER (Marketing Efficiency Ratio) · Net Contribution · Blended CAC · LTV/CAC Ratio
Phase 3 — Consolidation
Securing the profitable pipeline. Implementation of financial dashboards, daily monitoring of net contribution by a dedicated Account Manager, and continuous strategic adjustments.
Daily management · P&L analysis · Profitability thresholds · Expert arbitrage
Human Expertise & Financial Control
Every decision is made by a senior expert, never by an algorithm. Your budget is protected by human intelligence.
👤 Daily Human Management
Every account is supervised daily by a senior Account Manager. Adjustments are made by hand, with a deep understanding of the business context.
📊 Financial Reconciliation
We manually cross-reference advertising data with your real P&L. MER and net contribution are calculated and verified by an expert.
🛡️ Budget Protection
No blind automation. Every dollar is committed with human validation. Profitability thresholds are defined and respected by our teams.
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