AUDITS Case Studies & Diagnostics
Every dollar invested without reliable data is a lost signal. We deconstruct acquisition systems to identify leaks before rebuilding.
Signal Leakage & Tracking
End-to-end verification of the measurement chain: Browser Pixel, Server-Side Conversions API, GTM, multi-touch attribution. Precise identification of tracking gaps that distort your investment decisions.
"On average, our audits reveal 15-30% of untracked conversions, distorting budget decisions."
MER vs ROAS — The Financial Truth
Platform ROAS lies. We reconcile advertising spend with your real P&L via MER (Marketing Efficiency Ratio): total revenue ÷ total marketing spend. The only metric that reflects reality.
"A 4x ROAS reported by Meta often conceals a real MER of 2.1x after reconciliation."
Account Structure Teardown
Granular analysis of your advertising architecture. Identification of audience cannibalization zones, ad sets with creative fatigue, and underexploited segments. Complete restructuring recommendations.
Creative & Messaging Audit
Data-driven evaluation of your creative angles' effectiveness. Analysis of hooks, CTR by placement, and the correlation between creative strength and acquisition cost. Without touching production.
How We Audit
Collection
Raw data export from platforms + internal financial data (P&L, margins, LTV).
Reconciliation
Cross-referencing marketing data vs. real-world data. Calculating MER, blended CAC, net contribution.
Diagnostic
Identification of leaks, over-investment zones, underexploited segments, and structural anomalies.
Action Plan
Delivery of a prioritized restructuring plan with estimated P&L impact.
Is your acquisition system leaking?
Request a complete diagnostic. We identify the leaks and deliver a restructuring plan.
Request an Audit